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Website Creation & Digital Marketing for Unearthbalance

Unearthing Potential: A Digital Transformation for UnearthBalance

Challenge: Amplifying the reach of UnearthBalance, a leading executive coaching firm in Singapore, to attract individuals seeking personalized growth and leadership development.

Solution: Building a user-centric website coupled with a data-driven digital marketing strategy to connect with high-potential executives seeking UnearthBalance’s coaching expertise.

Pre-Development Research:

  • Target Audience Profiling: Delving into the online habits and content consumption patterns of executives in Singapore seeking leadership coaching. This includes understanding their preferred platforms for professional development resources and the types of information they value.
  • Competitive Analysis: Examining the online presence of UnearthBalance’s competitors, identifying strengths and weaknesses in their websites and marketing strategies.
  • Client Collaboration: Working closely with UnearthBalance to understand their ideal client profile, coaching services offered, and brand messaging.

Website Development:

  • User-Friendly Design: Crafting a clean and professional website that is easy to navigate and visually appealing to executives.
  • Compelling Content: Developing informative website copy that showcases UnearthBalance’s coaching programs, the benefits of executive coaching, and the team’s expertise.
  • Client Testimonials: Integrating impactful testimonials from satisfied clients to build trust and credibility.
  • Clear Call to Action: Encouraging users to contact UnearthBalance for a free consultation or complementary resources.

Digital Marketing Strategy:

  • Search Engine Optimization (SEO): Optimizing the website with relevant keywords related to executive coaching in Singapore. This improves organic visibility when potential clients search for these services online.
  • Content Marketing: Creating valuable blog posts, articles, and e-books addressing leadership challenges faced by executives. This establishes UnearthBalance as a thought leader in the field.
  • Social Media Marketing: Developing a professional social media presence showcasing UnearthBalance’s expertise and thought leadership through insightful content and industry updates.

Expected Outcome:

By combining a strategically designed website with a targeted digital marketing campaign, we aim to significantly increase brand awareness for UnearthBalance, attract high-caliber leads of executives seeking growth, and ultimately boost UnearthBalance’s client base.

Task

External Marketing Support through Content Strategy, Ideation, Creation & Paid Ads.

  • Strategy

    Facebook, Instagram, Google My Business, Website Management

  • Design

    Canva, Photoshop, Airtable

  • Client

    UNEARTH BALANCE PTE. LTD

Open Project

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