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Live A Home SG Total Marketing Management

A Digital Oasis for Homeowners: Crafting a Comprehensive Strategy for Live A Home SG

Challenge: Revamping the digital marketing presence of Live A Home SG, a property agent in Singapore, to attract clients seeking to buy, sell, or rent properties.

Solution: Developing a high-converting landing page and implementing a comprehensive digital marketing plan to capture qualified leads and establish Live A Home SG as a trusted advisor in the competitive Singapore property market.

Pre-Campaign Research:

  • Target Audience Analysis: Identifying demographics, online behavior, and property needs of potential buyers, sellers, and renters in Singapore. This includes understanding the types of properties they seek, their preferred online resources, and the information they value most.
  • Competitor Landscape: Thorough analysis of Live A Home SG’s competitors’ online presence, including their websites, landing pages, and social media strategies. This allows us to identify best practices and potential gaps to differentiate Live A Home SG’s unique selling proposition.
  • Client Collaboration: Working closely with Live A Home SG to understand their target audience segments, areas of expertise (luxury properties, specific neighbourhoods), and brand values (client focus, market knowledge).

Landing Page Creation:

  • Compelling Design: Crafting a visually appealing and user-friendly landing page that resonates with Live A Home SG’s target audience.
  • Clear Value Proposition: Articulating Live A Home SG’s unique selling proposition that highlights their competitive advantage and value offered to clients.
  • Targeted Call to Action: Encouraging users to take a specific action, such as scheduling a consultation, browsing property listings, or subscribing to a newsletter.

Digital Marketing Strategy:

  • Search Engine Optimization (SEO): Optimizing the landing page and Live A Home SG’s overall website for relevant keywords related to property buying, selling, and renting in Singapore.
  • Pay-Per-Click (PPC) Advertising: Utilizing Google Ads and social media advertising to target qualified leads with laser-focused campaigns based on demographics, location, and property interests.
  • Content Marketing: Developing valuable content (e.g., blog posts, market reports, virtual tours) showcasing Live A Home SG’s expertise, local market insights, and featured properties.
  • Social Media Marketing: Building an engaging social media presence on platforms frequented by potential clients. Sharing property listings, industry updates, neighborhood guides, and engaging content to build trust and brand awareness.

Management and Optimization:

  • Performance Tracking: Continuously monitoring and analyzing campaign performance through key metrics (leads generated, website traffic, conversion rates).
  • Data-Driven Optimization: Making data-driven adjustments to the landing page, website content, and marketing campaigns to optimize performance and maximize results.
  • Regular Reporting: Providing Live A Home SG with regular reports on campaign performance and offering strategic recommendations based on market trends and audience insights.

Expected Outcome:

By implementing a comprehensive digital marketing strategy centered around a high-converting landing page, we aim to:

  • Increase brand awareness for Live A Home SG in the Singapore property market.
  • Generate a steady stream of qualified leads from potential buyers, sellers, and renters.
  • Establish Live A Home SG as a trusted and knowledgeable resource for all property-related needs in Singapore.
Task

Management of Facebook, Instagram, Tik Tok, YouTube, Website & Landing Page

  • Client

    Kelly Lin

Open Project

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